Sökning: "Daniela Martínez Zamorano"

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  1. 1. Implementing strategic change through projects: Identifying CSFs within the setting of SMEs

    Master-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Daniela Martínez Zamorano; Joep van Bohemen; [2009]
    Nyckelord :critical success factors; strategic change projects; SMEs;

    Sammanfattning : Strategic change projects allow companies to align their strategy to the turbulent external environment in today’s marketplace and are therefore crucial for retaining the competitive advantage of the firm. The identification of the critical success factors for these projects has become increasingly important, because of the reported high failure rates in the implementation of such projects. LÄS MER