Sökning: "Daniela Weltz"

Hittade 1 uppsats innehållade orden Daniela Weltz.

  1. 1. Common Practices in Blogger Relations - An Exploratory Research on Structures, Dynamics and Dependencies

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Daniela Weltz; [2016]
    Nyckelord :blogger relations; influencer relations; interdependence; professional blogger; PR agencies; Social Sciences;

    Sammanfattning : The blogosphere recently experiences an increasing attention by PR practice which engages in blogger relations to target bloggers as influential online gate-keepers. Bloggers thereby are given numerous possibilities to make use of their authenticity and credibility, and endorse brands through collaborations with PR. LÄS MER