Sökning: "Daniella Holmgren"

Hittade 2 uppsatser innehållade orden Daniella Holmgren.

1. 1. Does a portfolio of growth stocks outperform a portfolio of value stocks? : Evidence from Sweden and Norway

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Lina Andersson; Daniella Holmgren; [2022]
   Nyckelord :Growth stocks; Value stocks; P E ratio; Sharpe ratio; Jensen’s alpha; behavioural finance; efficient market hypothesis; financial crises;

   Sammanfattning : A high return is a driving factor for most investors. The ways to reach success are many and different investment strategies on how to earn high returns have been discussed for decades. LÄS MER

3. 2. The NA-KD Truth About Influencer Marketing : Exploring influencer marketing through integrated marketing communication and the influencer’s role in strengthening a brand

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Malin Dalstam; Hedvig Nordlöf; Daniella Holmgren; [2018]
   Nyckelord :Influencer Marketing; Integrated Marketing Communication; Brand Identity; eWOM;

   Sammanfattning : Problem: The nature of marketing communications is changing as a result of the rise and development of social media. In response to this advancement, the way in which companies communicate with their target audience has shifted. Consumers today attain greater control in terms of receiving and influencing a message. LÄS MER