Sökning: "Daphne Samios"
Hittade 1 uppsats innehållade orden Daphne Samios.
1. Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online.
Master-uppsats, Högskolan i Borås/Institutionen TextilhögskolanSammanfattning : This research aims to describe and analysis consumer behaviour and engagement on Social Media regarding the three following categories: sportswear products, sportswear brands, and lifestyle related to sports, in three different markets: Brazil, China and Sweden. This research has conducted a quantitative approach through an online survey with 363 valid responses. LÄS MER
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