Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Stimulating Innovation in New Service Development : User-Involvement in Small and Medium-Sized Web-Based Platform Service Companies

    Master-uppsats, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Abubakar Sada; Darein Wadeisa; [2016]
    Nyckelord :user-involvement; new service development; co-creation; collaborative innovation; user-generated content; user participation; small and medium-sized companies’ characteristics; web-based platform; user characteristic; virtual communities;

    Sammanfattning : In this thesis, we present a review of the current practices of user involvement. Different methods and tools have proliferated for user-involvement, however, to comprehend the explicit features of a small and medium-sized web-based platform service companies, we contrast our findings with previous experiences and research of user involvement in big companies. LÄS MER

  2. 2. Innovation through co-creation : Strategies to manage the Challenges of Co-Creation

    Magister-uppsats, Umeå universitet/Företagsekonomi;

    Författare :Darein Wadeisa; Abubakar Sada; [2015]
    Nyckelord :Co-creation; mass customization; designs innovation; co-creation challenges – Consumer participation; consumer-generated content – online innovation communities– collaborative innovation – value co-creation.;

    Sammanfattning : Co-creation has become an important source of competitive advantage for many businesses in the modern world. Therefore, managing co-creation has become an important topic among practitioners and researchers, but there has been little research done on addressing and managing the challenges faced by co-creating companies. LÄS MER