Sökning: "Daria Levitskaya"
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1. International Branding Strategies : In Swedish and Russian Fashion Companies
Magister-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : There are a lot of different business strategies for any company. However, in the fashion industry, the best way to become successful is to develop the brand using special branding strategies. Hence, a brand is the main weapon for fashion companies, which helps to launch international market and to create loyal customers around the world. LÄS MER
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