Sökning: "Darren Constantine Yusof-ioannidis"

Hittade 1 uppsats innehållade orden Darren Constantine Yusof-ioannidis.

1. 1. Tillit och beslutsprocesser i en digitaliserad värld : Hur resebyråernas hemsidor påverkar kunders tillit i deras beslutsprocesser

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Darren Constantine Yusof-Ioannidis; Shayan Nilfouroushan; [2019]
   Nyckelord :Trust; Travel Agencies; E-commerce; Customers; Websites; Design; Navigation; Security; Decision-Making Process; Tillit; Resebyråer; E-handel; Kunder; Hemsidor; Design; Navigation; Säkerhet; Beslutsprocesser;

   Sammanfattning : Customers today use travel agencies that exist on the internet more frequently. However, what makes the customer trust a specific website? The purpose of this study is to examine if a customers’ trust towards a travel agency is affected by the agency’s website and the role trust plays in customers’ decision-making process. LÄS MER