Sökning: "Data-driven marketing"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden Data-driven marketing.

  1. 1. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
    Nyckelord :Big data; Data driven; Data Analytics; Digital transformation; Change management;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Contextualizing Data in Marketing Practice

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jens Andersson; Robert Odéen; [2020-06-23]
    Nyckelord :Data-driven marketing; Digitalization; Analytics; Professional services;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Omnichannel path to purchase : Viability of Bayesian Network as Market Attribution Models

    Master-uppsats, Linköpings universitet/Filosofiska fakultetenLinköpings universitet/Institutionen för datavetenskap

    Författare :Anubhav Dikshit; [2020]
    Nyckelord :Market Attribution Model; Bayesian Network; Logistic Regression; Data driven marketing;

    Sammanfattning : Market attribution is the problem of interpreting the influence of advertisements onthe user’s decision process. Market attribution is a hard problem, and it happens to be asignificant reason for Google’s revenue. There are broadly two types of attribution models- data-driven and heuristics. LÄS MER

  4. 4. Blockchain's influence on digital marketing : An exploratory study examining blockchain in relation to big data and digital marketing

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Jimmy Brauer; Björn Linnala Eriksson; [2020]
    Nyckelord :Blockchain; Digital Marketing; Big Data; GDPR;

    Sammanfattning : Today's society has grown to be highly digitalized where technologies are playing a large role in everyone's lives. Moreover, society is still developing at a rapid pace, with a new innovation around every corner and with more and more business conducted online. LÄS MER

  5. 5. Vem äter kakan? : En kvalitativ studie kring klädbranschens nyttjande av personlig data i marknadsföringssyfte i relation till kundens integritet online

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi; Södertörns högskola/Företagsekonomi

    Författare :Frida Jaremo; Marco Villaggi; [2020]
    Nyckelord :Internet; Bid data; Integrity; CRM; Cookies; Personalized advertisement; Internet; Big data; Integritet; CRM; Cookies; Personifierad reklam;

    Sammanfattning : History: Digitalization brings great benefits to companies regardless of market. One of the markets that is undergoing change is the retail sector where e-commerce services are the new environment. This environment benefits from the innovative solutions that the consumer uses, such as smartphones. LÄS MER