Sökning: "Davi Rogerio Waltrick"

Hittade 1 uppsats innehållade orden Davi Rogerio Waltrick.

  1. 1. Country of Origin Image Appeals and the Purchase Propensity of Consumers : An experimental study

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Davi Rogerio Waltrick; [2020]
    Nyckelord :Country of origin image COI ; purchase intent; experiment; advertisement appeals;

    Sammanfattning : The purpose of this paper is to investigate how dimensions of Country of Origin Image (COI) can impact the purchase propensity of consumers. Drawing on the literature of international marketing, consumer behaviour, and social psychology, an experiment with a three-product category (experiential, functional, and symbolic) was designed to analyse purchase propensity of Swedish consumers for Brazilian products. LÄS MER