Sökning: "David Andhäll"
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1. Två sidor av samma mynt : Brand alliance bidrar till brand confusion i bankbranschen
Master-uppsats, Örebro universitet/Handelshögskolan vid Örebro UniversitetSammanfattning : Bergslagens Sparbank as well as other independent(fristående) sparbanker have discoveredthat some of their customers can not separate them from Swedbank. Some customers maythus believe that they are the same bank. This study seeks factors that may contribute to thisproblem, and measures that can counteract. LÄS MER
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