Sökning: "David Arkhult"

Hittade 1 uppsats innehållade orden David Arkhult.

1. 1. Authenticity : And its role within the branding of an artist

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Joakim Larsson; David Arkhult; [2011]
   Nyckelord :;

   Sammanfattning : Problem: One of the most important parts in making an artist succeed is to brand him/her in the most suitable way possible. There is often a general consensus among people in the music business that it is important for an artist to be authentic. Definitions on the word authenticity are often vague, subjective and differs depending on whom you ask. LÄS MER