Sökning: "David Buö"

Hittade 1 uppsats innehållade orden David Buö.

  1. 1. Predicting Customer Churn at a Swedish CRM-system Company

    Master-uppsats, Linköpings universitet/Databas och informationsteknik; Linköpings universitet/Tekniska högskolan

    Författare :David Buö; Magnus Kjellander; [2014]
    Nyckelord :;

    Sammanfattning : This master thesis investigates if customer churn can be predicted at the Swedish CRM-system provider Lundalogik. Churn occurs when a customer leaves a company and is a relevant issue since it is cheaper to keep an existing customer than finding a new one. LÄS MER