Sökning: "David Habnit"

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  1. 1. Once Upon a Time : The Impact of Theming on the Willingness to Pay for Amusement Parks

    Master-uppsats, Internationella Handelshögskolan

    Författare :David Habnit; [2010]
    Nyckelord :amusement parks; theme parks; theming; entertainment; willingness to pay; demand; value;

    Sammanfattning : This study seeks to find the impact of theming on the willingness to pay of con- sumers for amusement parks. Guests of Finnish amusement park Särkänniemi were asked about their preference for themed attractions and about the price they were willing to pay per ride by means of a questionnaire. LÄS MER