Sökning: "David Hannu"

Hittade 1 uppsats innehållade orden David Hannu.

  1. 1. The power of Digital marketing - Influencers impact on purchase intention : A qualitative study among students at LTU

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :David Hannu; Markus Johannisson; [2020]
    Nyckelord :Influencer marketing; Attitudes; Subjective norms; Purchase intention;

    Sammanfattning : The online revolution has developed digital marketing, and how businesses connect with new consumers. The commercial usage of the World Wide Web has created opportunities for businesses to market their product through new digital platforms and marketing strategies. LÄS MER