Sökning: "David Hosseini"
Hittade 1 uppsats innehållade orden David Hosseini.
1. Sponsor or Die - En studie om imageöverföring vid mindre events
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Studies conducted on event marketing have mainly focused on larger events. Managerial implications, marketing techniques, and theories in the field have hence dominantly addressed events of larger nature. Event marketing however is a growing phenomenon in the marketing mix. Brands are using event marketing to a greater extent. LÄS MER
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