Sökning: "David Hosseini"

Hittade 1 uppsats innehållade orden David Hosseini.

  1. 1. Sponsor or Die - En studie om imageöverföring vid mindre events

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Miad Hosseini Ballai; David Hornberg; [2011]
    Nyckelord :sponsring; image transfer; event marketing; branding; marketing;

    Sammanfattning : Studies conducted on event marketing have mainly focused on larger events. Managerial implications, marketing techniques, and theories in the field have hence dominantly addressed events of larger nature. Event marketing however is a growing phenomenon in the marketing mix. Brands are using event marketing to a greater extent. LÄS MER