Sökning: "David John Farrow"

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  1. 1. Knowledge transfer effectiveness in subsidiary initiative selling - : Unlocking the door to subsidiary initiative for managers operating in small developed markets

    Master-uppsats, Företagsekonomiska institutionen

    Författare :David John Farrow; [2011]
    Nyckelord :Subsidiary initiative; entrepreneurship; knowledge transfer;

    Sammanfattning : Purpose The purpose of this paper is to describe, explore and explain the influence of entrepreneurial knowledge transfer effectiveness in the subsidiary initiative selling process. Specifically the flow of tacit knowledge relating to specific entrepreneurial opportunities transferred from subsidiaries as part of an attempt to achieve approval, support or resources for subsidiary initiatives is under focus. LÄS MER