Sökning: "David Kling-Wahlby"

Hittade 1 uppsats innehållade orden David Kling-Wahlby.

  1. 1. CREATING SUSTAINABLE SERVICE RELATIONSHIPS IN THE POST-MODERN CONTEXT A case study of Svenska Handelsbanken

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Ana Lulic; David Kling-Wahlby; [2004]
    Nyckelord :Relationships; service quality; post-modern; services; services marketing; resources; banking; Handelsbanken.;

    Sammanfattning : Today it is arguably so that we live in a post-modern society. This is said to have effects on the customers’ behaviour and, if so, the companies must adapt to this. At the same time it can be seen that the service sector is becoming larger and sometimes mature and oversupplied. LÄS MER