Sökning: "David Prien"

Hittade 1 uppsats innehållade orden David Prien.

  1. 1. Asymmetri - ett förräderi?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :David Prien; Adam Söderlund; [2015]
    Nyckelord :Entropy; Asymmetry; Planogram; In-Store Marketing; Shelf Management;

    Sammanfattning : This study aims to disclose how an asymmetric planogram structure of the brand with the highest actual variety may come to affect the brand itself and its category as a whole. The authors of the study feel that there is a gap still unfilled amongst previous extensive research examining how differences in either space or price vary between categories, products or brands. LÄS MER