Sökning: "David Rezkallah Hanna"

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  1. 1. How does Generation Z experience digital customer service? : Exploring customer trust toward chatbots in European countries.

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Anika Oudejans; David Rezkallah Hanna; [2022]
    Nyckelord :chatbot; customer experience; customer trust; customer expectation; customer service.;

    Sammanfattning : Background: The concept of the chatbot has been around for nearly 60 years. However, service providers have recently increased the integration of chatbots in distinct industries due to the growth in digitalization and advanced technology. Not only that, chatbots can support service providers in becoming more efficient and reducing overhead costs. LÄS MER