Sökning: "David Sydorf"

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  1. 1. Money in the Era of the Digital Generation

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Gabriella Nobel; David Sydorf; [2018]
    Nyckelord :Digital generation; Money; Payment solutions; Technology acceptance;

    Sammanfattning : Money can be described as a language, and as we know, languages evolve from one generation to another. The generation of children now growing up, known as the digital generation, is remarkably different from previous generations as digital technology has been a highly integrated part of their daily life since they were born. LÄS MER