Sökning: "Davide La Rocca"

Hittade 3 uppsatser innehållade orden Davide La Rocca.

  1. 1. Brand Dynamics

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Davide La Rocca; [2019]
    Nyckelord :brand dynamics; luxury; authenticity; heritage; brand management; Business and Economics;

    Sammanfattning : The aim of this research is to combine the concepts of brand authenticity and brand heritage in order to generate a new theoretical understanding of luxury brands from a dynamic perspective. In this regard, the concepts of luxury, brand authenticity and brand heritage are functioning as three theoretical pillars in order to develop a new dynamic framework. LÄS MER

  3. 2. To Fly or Not Fly?

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lovisa Gunnarsson; Cecilia Alexandra Thuy Finell; Davide La Rocca; [2019]
    Nyckelord :SAS; Carbon Offsetting; Climate Compensation; Greenwashing; Airline Industry; Corporate Reputation; Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 3. No Brand No Party

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Davide La Rocca; Tove Nylén; Ebba Zethzon; [2018]
    Nyckelord :brand equity; involvement; trust; loyalty; heritage; politics; SD; brand image; Business and Economics;

    Sammanfattning : Purpose: Analyzing the outcomes of the Swedish Elections held in September 2018, in order to understand the brand building process in the political context and to find those factors able to shape the success of a party. Methodology: Literature review, case study, questionnaire Findings: The respondents display a high level of trust for their favorite political parties, but lower levels of involvement and especially loyalty. LÄS MER