Sökning: "Davina Maria Plum"

Hittade 1 uppsats innehållade orden Davina Maria Plum.

  1. 1. Digital Transformation of B2B Sales Organisations : A case study of a Swedish paper manufacturer

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :André Yang Melsom; Davina Maria Plum; [2022]
    Nyckelord :Business-to-business; Sales; Digitalisation; Digital Transformation; Paper Industry; Case Study; Framework; and Strategy; Business-to-business; Försäljning; Digitalisering; Digital Omvandling; Pappersindustri; Fallstudie; Ramverk; och Strategi;

    Sammanfattning : With the introduction of a fourth industrial revolution, new technologies are changing the behaviour of buyers in all markets. Coupled with an acceleration caused by the COVID-19 pandemic, manufacturers are now more than ever facing a pressure to digitally transform. LÄS MER