Sökning: "Dealer Partnerships"

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  1. 1. The Value of Feedback : Improvements based on the Voices of Customers & Dealers

    Magister-uppsats, Handelshögskolan BBS

    Författare :Jacqueline Matschke; Heidi Pedersen; [2009]
    Nyckelord :Customer Focus; Dealer Partnerships; Encouragement; Expectations; Feedback; Internal Marketing; Knowledge; Monitoring; Motivation; Organizational Culture; Organizational Learning; Quality; Recognition; Relationships; Role Models; Satisfaction;

    Sammanfattning : This thesis investigates the utilization of customer and dealer feedback within organizations. Only few companies seem to fully exploit the valuable information they receive on customer and dealer opinions and preferences. LÄS MER