Sökning: "Deborah Tecklegiorgis"

Hittade 2 uppsatser innehållade orden Deborah Tecklegiorgis.

  1. 1. Digital Marketing among SMEs within the B2B sector during Covid-19

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Deborah Tecklegiorgis; Selma Mohamed Hashi; Faranaz Mariana Fagundez; [2021-07-02]
    Nyckelord :Covid-19; SME; digital marketing; digital transformation; change;

    Sammanfattning : This research ought to understand how Swedish-based SMEs within the B2B sector have adopted digital marketing during the pandemic, and the factors that have served as enablers or barriers in the process. The findings identified three approaches taken by the SMEs, based on the enablers and/or barriers the companies faced in their efforts to adopt and utilize digital marketing, which were the following: an active approach towards implementing digital marketing activities, an exploratory approach where the SMEs aimed at transforming their marketing activities digitally and finally, a passive approach where minimum changes were made towards adopting digital marketing activities. LÄS MER

  2. 2. MÄNSKLIGA RÄTTIGHETER KONTRA DEN INRE SÄKERHETEN En idéanalys av EU:s bemötande av två flyktingströmmar

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Deborah Tecklegiorgis; [2018-09-13]
    Nyckelord :Mänskliga rättigheter; Inre säkerhet; Realism; Liberalism; EU; Bosnien; flyktingkris; Human rights; Internal security; Realism; Liberalism; EU; Bosnia; refugee crisis;

    Sammanfattning : The aim of this study is to conduct a comparison between the response of the EU to two events, namely the refugees from Bosnia during the 1990’s and the European refugee crisis from 2015. With regards to these events, this study will clarify whether the ideas of the EU have stronger tendencies towards realism or liberalism. LÄS MER