Sökning: "Deceptive advertising"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden Deceptive advertising.

  1. 1. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    Master-uppsats,

    Författare :Alice Sbrogio; Kristian Shamon; [2023]
    Nyckelord :sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Sammanfattning : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. LÄS MER

  3. 2. Native Advertising - Don't Mislead Don't Misread : A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Julia Fagerström; Elin Hultin; [2020]
    Nyckelord :Native Advertising; Brand Disclosure; Ad Disclosure; Eye-tracking; Ad Recognition Ability; Ad Recognition;

    Sammanfattning : Background: Online marketing tactics designed to have a minimized impact on consumer experience have emerged recently whereas native advertising is one concept. Native advertising is an approach designed to decrease interruptions in consumers’ online experience by matching the form and functions of the platform in which the advertisement appears. LÄS MER

  4. 3. Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of   effective native advertisements’ influence on users’ feeling of non-intrusiveness

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Adam Wetterstrand; Albin Fransson; Julius Nordmark; [2019]
    Nyckelord :Native advertising; non-intrusiveness; digital marketing; contextual relevance; transparency; informational appeal; emotional appeal; personalized advertising;

    Sammanfattning : Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). LÄS MER

  5. 4. Ad Disclosures on Social Media: An Excessive Obsession?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Pauline Norden; Tilda Larsson Riad; [2018]
    Nyckelord :Ad Disclosure; Influencer Marketing; Instagram; Deceptive Marketing; Native Advertising;

    Sammanfattning : The way in which brands promote their products and services is constantly developing whilst adapting to the ever-changing media landscape. Today, it is all about communicating with customers in a two-way format, incorporating marketing in social channels and creating content of value. LÄS MER

  7. 5. Står journalistikens trovärdighet på spel? : en kvalitativ publikstudie om native advertising i svenska nyhetsmedier

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Andreas Kruse; Carl Klefbom; [2017]
    Nyckelord :Native advertising; credibility; Swedish newspapers; public; social responsibility;

    Sammanfattning : The aim of this thesis is to study native advertising and the public perception of newspaper credibility, and if this form of advertising have any ethical implications for the newspapers. Recent studies show that native advertising is perceived, from the public’s perspective, as a deceptive form of advertisement. LÄS MER