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  1. 1. The Impact of Influencer Marketing on Second hand Market : A study on how to increase the participation in the second hand market for apparel

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Beata Stefanska; Dena Farhadi; [2020]
    Nyckelord :Second hand; influencer marketing; consumer behavior; sustainability; fashion industry; environmental awareness;

    Sammanfattning : Introduction: The second hand market for apparel is a good alternative for making sustainable purchases, given that it does not contribute to textile waste to the same extent as the fast fashion industry. Consumers are aware of the current environmental issues, however they do not always act according to their knowledge. LÄS MER