Sökning: "Denis Celhasic"

Hittade 1 uppsats innehållade orden Denis Celhasic.

  1. 1. The traditional vs. the online market : A study of consumer behaviour and consumer preferences in the purchase of high-involvement products

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Tommy Grdic; Denis Celhasic; Lukas Özer; [2008]
    Nyckelord :High-involvement; Consumer behaviour; Traditional market; Online market; Internet;

    Sammanfattning : Problem: The complexity of high-involvement products, especially when bought online needs further studying so that a merchant-consumer dialogue and information exchange is initiated. The opportunity for both merchants and consumers lies in the profits from these dia-logues and exchanges. LÄS MER