Sökning: "Denis Danilov"
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1. Interaction between brand communities and a brand owner : The effect on community members’ perception of a brand
Master-uppsats, Företagsekonomiska institutionenSammanfattning : Purpose The aim of the paper is to improve the understanding of effects caused by involvement of brand community members in communication with a brand owning company. The research has been conducted in Moscow, Russia. LÄS MER
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