Sökning: "Denis Danilov"

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  1. 1. Interaction between brand communities and a brand owner : The effect on community members’ perception of a brand

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Inga Adomaviciute; Denis Danilov; [2012]
    Nyckelord :Audi; brand; brand community; brand values; communication; loyalty; Russian automobile market;

    Sammanfattning : Purpose The aim of the paper is to improve the understanding of effects caused by involvement of brand community members in communication with a brand owning company. The research has been conducted in Moscow, Russia. LÄS MER