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1. 1. Joining Forces with a Digital Twin: A study exploring the potential of a Digital Twin of an Organization in mitigating the impact of cognitive biases in strategic decision-making

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Qendresa Balaj; Dennis Weber; [2022]
   Nyckelord :Strategic Decision-making; Innovation Management; Cognitive Biases; Digital Twin; Business and Economics;

   Sammanfattning : Title: Joining Forces with a Digital Twin: A study exploring the potential of a Digital Twin of an Organization in mitigating the impact of cognitive biases in strategic decision-making Seminar Date: June 3rd, 2022 Authors: Qendresa Balaj and Dennis Weber Supervisor: Pauline Mattsson Course: BUSN09, Degree Project in Strategic Management Keywords: Strategic Decision-making, Innovation Management, Cognitive Biases, Digital Twin Purpose: The aim of this thesis is to investigate how a digital twin technology, specifically, a digital twin of an organization, can assist managers in making better decisions by mitigating the impact of cognitive biases. Research Question: How can a digital twin technology help mitigate managers’ cognitive biases when making strategic decisions to steer their company’s innovation management? Theoretical Foundation: This chapter provides an extensive literature review of key theoretical components, which helps set the stage for the reader. LÄS MER