Sökning: "Denum Nimanthi Abeysekera"

Hittade 2 uppsatser innehållade orden Denum Nimanthi Abeysekera.

1. 1. The good and the gratis : A value aspect on free goods and services

   Magister-uppsats, Företagsekonomi

   Författare :Catrin Davidson; Denum Nimanthi Abeysekera; [2011]
   Nyckelord :Freeconomics; consumer value; gratis; freemium; gift economy; advertising; use value; exchange value; price - quality relationship; value equity;

   Sammanfattning : Thanks to the Internet, the consumers have access to a world of information and can easily compare the goods and services of one supplier to the other, and so be a part of the value creating process. Price is still key, but since producers are already pushing their costs to the limit, what Chris Anderson calls the “race to the bottom” they have to compete in other manners, meaning they have to dive deeper than lowest of prices. LÄS MER

3. 2. Why do Americans Travel? : A Comparative Case Study of WHOPs and DINKs in the United States in cooperation with VisitSweden

   Kandidat-uppsats, Företagsekonomi

   Författare :Karin Sörensen; Denum Nimanthi Abeysekera; [2010]
   Nyckelord :;

   Sammanfattning : Purpose: The purpose of our study is to discover and learn more about the motives of American WHOP´s (Wealthy Healthy Older People, age 50 and over) and DINKs (Double Income No Kids, working couples without children, age 25-45) leisure travel and which needs they wish to satisfy. Method: The thesis is a comparative case study which is carried out as a qualitative empirical study. LÄS MER