Sökning: "Derk Brinxma"

Hittade 1 uppsats innehållade orden Derk Brinxma.

  1. 1. A family business brand image: Associations affecting consumers’ buying behavior : A study on family business Dafgård, frozen foods

    Magister-uppsats, IHH, Marketing and Logistics

    Författare :Priscilla Ramdharie; Derk Brinxma; [2012]
    Nyckelord :family business; brand image; associations; low-involvement; product knowledge; purchase intension; buying behavior;

    Sammanfattning : Family business research is a rapidly growing topic of interest. Nevertheless there has been little research explicitly dedicated to the connection between consumers’ and family businesses. This paper gives insight about the influence of the family business brand image and consumers’ purchase intentions. LÄS MER