Sökning: "Deservitization"

Hittade 2 uppsatser innehållade ordet Deservitization.

1. 1. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Marcel Christian Georg Renner; [2022]
   Nyckelord :Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

   Sammanfattning : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. LÄS MER

3. 2. The Excessive Servitization: A close look on Ericsson's case, and its implications on servitization theory

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Adrian Nicoli; Luyuan Liu; [2019]
   Nyckelord :Servitization; Service infusion; Service dilution; Servitization failure; Deservitization;

   Sammanfattning : Servitization is often described as a linear process, in which a company journeys from product centric to service centric. The choice is strongly advised both in theory and practice. We offer an inherently different view in this thesis, that we believe to be a deeper understanding of the phenomenon of servitization. LÄS MER