Sökning: "Desirée Svanberg"

Hittade 1 uppsats innehållade orden Desirée Svanberg.

  1. 1. Who run the world? Girls! - A quantitative study of the effect of femvertising on women

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Desirée Hylander; Elin Svanberg; [2016]
    Nyckelord :Femvertising; Stereotypes; Extended effects; Attitude; Third person effect;

    Sammanfattning : Femvertising is a relatively new concept referring to female empowerment advertising. It has gained not only more attention and exposure within advertising (e.g. Dove's Real Beauty, Always' Like A Girl, and Lindex' Bravolution), but has also proven to be financially effective for firms. LÄS MER