Sökning: "Desirée Svanberg"
Hittade 1 uppsats innehållade orden Desirée Svanberg.
1. Who run the world? Girls! - A quantitative study of the effect of femvertising on women
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Femvertising is a relatively new concept referring to female empowerment advertising. It has gained not only more attention and exposure within advertising (e.g. Dove's Real Beauty, Always' Like A Girl, and Lindex' Bravolution), but has also proven to be financially effective for firms. LÄS MER
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