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  1. 1. Demand management : Preferred options from the customer’s point of view regarding the rural hotel industry

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Lina Bengtsson; Desirée Valler; [2012]
    Nyckelord :Demand management;

    Sammanfattning : Master thesis in marketing written in spring 2012 at the LinnæusUniversity, Växjö, Sweden. Authors: Lina Bengtsson and Desirée Valler Examiner: Professor Mosad Zineldin                 Tutor: Professor Anders Pehrsson Title: Demand management - Preferred options from the customer’s point of view regarding the rural hotel industry Introduction: If demand and capacity is not in line, dissatisfaction can occur among the customers. LÄS MER