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1. Demand management : Preferred options from the customer’s point of view regarding the rural hotel industry
Magister-uppsats, Ekonomihögskolan, ELNUSammanfattning : Master thesis in marketing written in spring 2012 at the LinnæusUniversity, Växjö, Sweden. Authors: Lina Bengtsson and Desirée Valler Examiner: Professor Mosad Zineldin Tutor: Professor Anders Pehrsson Title: Demand management - Preferred options from the customer’s point of view regarding the rural hotel industry Introduction: If demand and capacity is not in line, dissatisfaction can occur among the customers. LÄS MER
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