Sökning: "Destination Brand Identity"

Visar resultat 1 - 5 av 27 uppsatser innehållade orden Destination Brand Identity.

  1. 1. Recognizing cultural value infood : Case study of Pike-Perch in Hjälmaren & Mälaren,Sweden

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Michaela Saax; [2021]
    Nyckelord :Cultural Value; Sustainable Destination Development; Pike-Perch; Food Tourism; Brand Identitity;

    Sammanfattning :  Food culture emerges as a social culture and can be summarized through its historicaldevelopment process. The exploration of socio-cultural analysis of food with sociologicalapproaches has emerged in research due to the increased awareness of modern societies’motivations to discover other cultures through food. LÄS MER

  2. 2. The Local Hub : En fysisk framtid för varumärken. En designstrategi för förortscentrum för att hålla dem levande, relevanta och utan tomma lokaler

    Master-uppsats, Konstfack/Inredningsarkitektur & Möbeldesign

    Författare :Alice Stone; [2020]
    Nyckelord :branding; spatial branding; destination branding; local hub; local; locality; butiksdöd; lokalt; marknadsföring; platsunikt; designstrategi; förortscentrum; Hökarängen; Hökarängen centrum;

    Sammanfattning : In this thesis project I investigate how to approach ”the retail apocalypse” as an interior architect. My aim is to show how commercial spaces and physical stores will still be important in the future, despite internet shopping and the climate crisis, as places we will visit to experience things, socialize and where businesses meet with their costumers physically. LÄS MER

  3. 3. Destination branding through local food products: The case of Südtirol / Alto Adige

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Edoardo Macelloni; Florian Felder; [2020]
    Nyckelord :Destination branding; food tourism; inverse country of origin; stakeholder collaboration; Südtirol Alto Adige; Business and Economics;

    Sammanfattning : Title: Destination branding through local food products: The case of Südtirol / Alto Adige Date of the Seminar: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Florian Felder & Edoardo Macelloni Supervisor: Tommy Shih Keywords: Destination branding, food tourism, inverse country of origin, stakeholder collaboration, Südtirol / Alto Adige Thesis purpose: The purpose of this thesis is to investigate the relationship between local food products and destinations. More specifically, this thesis aims to research how local food is used as a differentiating tool in destination branding. LÄS MER

  4. 4. Destination Branding : Focusing on Events Contribution on an Urban Level

    Magister-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Henrietta Acheampong; [2020]
    Nyckelord :Branding; Destination; Stakeholders; Identity; Event; Cape Coast;

    Sammanfattning : Today´s tourism sector is one of the fastest-growing sectors in the world and that has greatly influenced destinations. The recent development in the use of events to build, reinforce, and increase destination branding has received huge recognition. LÄS MER

  5. 5. Urban activation through food : Stockholm’s new food destination

    Magister-uppsats, KTH/Urbana och regionala studier

    Författare :Mayra Reis; [2019]
    Nyckelord :collective kitchens; urban activation; Urban planning; feminist urban planning; slakthusområdet;

    Sammanfattning : Responding to the needs of a rapidly growing urban population, Stockholm is investing in multiple urban development projects, one of which being Slatkthusområdet, the so-called meatpacking district located in the southern area of the city. Atrium Ljungberg, the Swedish developer responsible for a big parcel of the land in the area, envisions making the slaughterhouse district into an attractive destination for business, society and people in search of cultural life. LÄS MER