Sökning: "Destination Brand Identity"

Visar resultat 21 - 25 av 29 uppsatser innehållade orden Destination Brand Identity.

  1. 21. Where is my mind? : Brand positioning & the City of Stockholm as perceived by international visitors.

    Magister-uppsats, Akademin för ekonomi, samhälle och teknik

    Författare :Samuel Jones; Maria Isabel Bengtsson Gonzáles de Olarte; [2013]
    Nyckelord :Brand positioning; brand identity; brand image; service quality SERVQUAL; tourist expectations; tourist perceptions; customer satisfaction; Stockholm.;

    Sammanfattning : This paper discusses brand positioning as a core concept in customers’ expectations and perceptions by analysing the role of service quality. The limited research in this field is unwarranted considering the importance of the concept. LÄS MER

  3. 22. Stockholm- The fashion capital of Scandinavia? : En studie i strategisk planering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Hanna Jäderholm; Linda Holdo; Mariah Lindborg; [2013]
    Nyckelord :Retail; tourism sector; strategic planning; brand building; destination; retail marketing; Stockholm city; Detaljhandeln; turismsektorn; strategisk planering; varumärkesbyggande; destination; detaljhandelsmarknadsföring; Stockholms stad;

    Sammanfattning : Uppsatsens titel: Stockholm – the fashion capital of Scandinavia? En studie i strategiskplanering utifrån detaljhandelns företagsperspektiv, i samverkan med turismsektorn. Kurs: Kandidatuppsats i företagsekonomi, inriktning marknadsföring, 15 hp, StockholmsUniversitet Författare: Linda Holdo, Hanna Jäderholm och Mariah Lindborg Handledare: Doktorand Andrea Lucarelli Nyckelord: Detaljhandeln, turismsektorn, strategisk planering, varumärkesbyggande,destination, detaljhandelsmarknadsföring, Stockholms stad Problemformulering: Handeln vill nyttja den växande turismsektorn för att vinnamarknadsandelar. LÄS MER

  4. 23. Branding Sri Lanka : A case study

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Gabriella Eriksson; Sofia Rudell; [2013]
    Nyckelord :place branding; country branding; destination branding; tourism; economic growth; developing countries; branding; brand evaluation; infrastructure; stakeholders engagement; brand identity; brand architecture; brand communication; brand articulation; word-of-mouth; brand experience; Sri Lanka;

    Sammanfattning : This bachelor thesis is conducted as a Minor Field Study (MFS) in Sri Lanka, funded by the Swedish International Development Cooperation Agency (SIDA). The tourism industry have become a key factor for economic growth in several developing countries. A section of branding which refers to branding of a whole country is place branding. LÄS MER

  5. 24. Strategic Brand Analysis in Destination Identity Context : A Case Study of Albania

    Master-uppsats, Handelshögskolan vid Umeå universitet (USBE)

    Författare :Erkan Ertörün; Saimir Suma; [2011]
    Nyckelord :Destination branding; destination identity; Albania; strategic brand analysis; supplier side;

    Sammanfattning : Tourism industry is one of the most prominent industries at the moment. Globalization has been playing a big role by mainly diminishing traveling barriers between countries. This trend had brought also an increase in competition between countries to identify themselves and to define how they want to be perceived by the tourists. LÄS MER

  7. 25. Brand Identity : Improving event tourism in Helsinki

    Magister-uppsats, Södertörns högskola/Institutionen för ekonomi och företagande

    Författare :Linda Reinikka; [2011]
    Nyckelord :Destination Branding; Brand Identity; Destination Brand Identity; Events.;

    Sammanfattning : The tourism industry is one of the fastest growing industries in the world. Destinationcompetitiveness emphasizes the need to link competitiveness to a destination's ability to delivergoods and services better than other destinations on those parts of the tourism experience regardedas being important by tourists. LÄS MER