Sökning: "Destination Brand Identity"
Visar resultat 6 - 10 av 29 uppsatser innehållade orden Destination Brand Identity.
6. Destination Branding : Focusing on Events Contribution on an Urban Level
Magister-uppsats, Södertörns högskola/TurismvetenskapSammanfattning : Today´s tourism sector is one of the fastest-growing sectors in the world and that has greatly influenced destinations. The recent development in the use of events to build, reinforce, and increase destination branding has received huge recognition. LÄS MER
7. Urban activation through food : Stockholm’s new food destination
Magister-uppsats, KTH/Urbana och regionala studierSammanfattning : Responding to the needs of a rapidly growing urban population, Stockholm is investing in multiple urban development projects, one of which being Slatkthusområdet, the so-called meatpacking district located in the southern area of the city. Atrium Ljungberg, the Swedish developer responsible for a big parcel of the land in the area, envisions making the slaughterhouse district into an attractive destination for business, society and people in search of cultural life. LÄS MER
8. Uppbyggnaden av ett personligt varumärke är en resa, inte en destination : En kvalitativ studie om personliga varumärken
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Purpose: The purpose of this study is to build knowledge about how young athletes can build their personal brand. Methodology: The study uses a qualitative approach in order to answer the research questions and the purpose of the study with a systematic literature review, to identify key factors for building a strong personal brand and apply these on a young athletes personal brand. LÄS MER
9. Destination Branding : A Qualitative Case Study of Local Stakeholders’ Practices in Mombasa, Kenya
Magister-uppsats, Södertörns högskola/TurismvetenskapSammanfattning : The tourism industry is today the most powerful driver of economic growth and development. Globalization plays a big role in diminishing traveling barriers across the globe, which has led to increased competition between destinations to identify themselves and delineate how they want to be perceived by tourists. LÄS MER
10. En destination - ett enhetligt varumärke : En studie om hur aktörer i Kalmar samarbetar för att skapa ett enhetligt destinationsvarumärke
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Skapandet av en destinations image och varumärke är idag en effektiv positioneringsstrategi. Destinationer lägger fokus på att skapa en attraktiv destination och därmed leverera ett värde till besökaren. LÄS MER