Sökning: "Destination Image"

Visar resultat 1 - 5 av 198 uppsatser innehållade orden Destination Image.

  1. 1. The role of sustainability award logos and other visual elements in the formation of a sustainable destination image

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Camilla Ghezzi; Maryam Mehdizadeh Dehkordi; [2023-07-03]
    Nyckelord :sustainable destination image; sustainability certifications; sustainable tourism; visual elements; eye-trackers; GDSI award;

    Sammanfattning : Pivotal in tourism is the destination image, since it influences the desire to travel to a destination. Being able to successfully form a sustainable destination image is crucial for the flourishing of sustainable tourism. LÄS MER

  2. 2. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Pahlow Mariele; Cajsa Svensson; [2023]
    Nyckelord :Knowledge management KM ; Inter-organizational knowledge transfer; Destination management organization DMO ; Small and medium-sized enterprises SME s ; Destination development; Tourism stakeholders; Sustainable competitive advantage; Kalmar;

    Sammanfattning : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. LÄS MER

  3. 3. Connecting International Experience andDispositions : A qualitative study of Japanese exchange and full-degreestudents in Sweden

    Master-uppsats, Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningsstudier

    Författare :Megumi Minegishi; [2023]
    Nyckelord :;

    Sammanfattning : The study explores the international experience of Japanese students who studied in anunconventional destination, Sweden. The study focuses on the entirety of their experience, fromchoosing the country as their destination to the impact of the experience on their future. LÄS MER

  4. 4. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Tilde Eriksson; Ellen Thunberg; Isabell Johansson; [2023]
    Nyckelord :Green marketing; green sustainability; green consciousness; consumer experience; destination marketing; green destinations; surf destinations; destination branding;

    Sammanfattning : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. LÄS MER

  5. 5. Research on the Impetus of Douyin to City Tourist Image Construction and Dissemination in China - The Case of Xi’an

    Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

    Författare :Jie Xu; [2023]
    Nyckelord :City tourist images’ construction and dissemination; Semiotic theory; “5W” communication theory; Diversification and homogenization; Destination images of Xi’an; China; Social Sciences;

    Sammanfattning : This thesis investigated how the short video sharing application Douyin produces an effect on city tourist images’ construction and dissemination in China, taking the Internet-famous city of Xi’an as a case study. Based on the semiotic theory and “5W” communication theory, the author collected 30 Xi’an-related short videos on Douyin as samples and recorded the relevant data manually for analysis. LÄS MER