Sökning: "Determinants of intention."

Visar resultat 1 - 5 av 52 uppsatser innehållade orden Determinants of intention..

  1. 1. Yttrandefrihet eller attack mot muslimer? En studie om hur koranbränningarna har gestaltats i svenska och arabiskspråkiga medier

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Hanna Bäck; Sarah Hedlund; Sara Alchaar; [2024-02-27]
    Nyckelord :Gestaltning; Koranbränning; Svenska medier; Arabiska medier; Internationella nyhetsfaktorer; Gestaltningsteori;

    Sammanfattning : The purpose of this study is to gain knowledge about how the Quran burnings that took place in Sweden 2023 have been framed in Swedish contra Arabic newspapers. The intention is to examine the frequency of different frames, actors and photographs in selected news articles published in July of 2023. LÄS MER

  3. 2. Recruiting For Fit - A Qualitative Study on Person-Organization Fit in the Recruitment Process

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Charlie Brinck; Oskar Skarin; [2023]
    Nyckelord :Person-Organization Fit; Recruitment; Recruitment Strategy; Complementary Fit; Supplementary Fit;

    Sammanfattning : Person-organization (P-O) fit is a concept that has emerged as a prominent recruitment practice for many firms today, where the intention is to hire candidates that either contribute with something the company needs, has similar values, or both. This, in turn, will lead to increased satisfaction, commitment and retention for employees. LÄS MER

  4. 3. More Than Skin Deep : An Investigation of Consumer Behavior Toward Green Skincare Products in the European Context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Dana Szalaiova; Mark Vidrinskas; [2023]
    Nyckelord :Skincare; green skincare; sustainable skincare; environmentally friendly skincare; Green Purchase Intention; Theory of Planned Behavior; Attitude; Subjective Norm; Perceived Behavioral Control; Environmental Concern; Environmental Knowledge; Health Concern; Injunctive Norm; Descriptive Norm; Electronic Word-of-Mouth; Price Sensitivity; Availability; Perceived Consumer Effectiveness;

    Sammanfattning : This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. LÄS MER

  5. 4. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

    Författare :Anton Madsen; Sara Mbuyi Tshibangu; [2023]
    Nyckelord :Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk; Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk;

    Sammanfattning : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. LÄS MER

  7. 5. How young people cope in times of economic uncertainty: A survey study on the determinants of personal saving and consumption intention among young adults

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofie Valentin; David Narva; [2023]
    Nyckelord :Consumer Behavior; Economic Uncertainty; Generation Y; Saving Intention; Theory of Planned Behavior;

    Sammanfattning : With the rise of inflation in Sweden, daily economic decisions, including how to earn money, how much and what to save and consume, as well as how to protect against unforeseen expenses, have become even more challenging. Unlike older peers, coping in economic uncertainty will become a first-hand experience for young adults. LÄS MER