Sökning: "Diana Al-Khameesi"

Hittade 2 uppsatser innehållade orden Diana Al-Khameesi.

1. 1. Exploring Cross-Cultural Differences in Attitudes Towards SDG12

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Jessika Melander; Diana Al-Khameesi; [2023]
   Nyckelord :SDG; Consumer attitude; Cultural values; Hofstede;

   Sammanfattning : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12  Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures?  Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals.  Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. LÄS MER

3. 2. Consumer Behaviour and Corporate Social Responsibility : A study on grocery shopping during the COVID-19 pandemic

   Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Jawid Safa; Diana Al-Khameesi; Johan Lindberg; [2021]
   Nyckelord :CSR; consumer behaviour; COVID-19; post-COVID-19; price sensitivity; supermarkets;

   Sammanfattning : Reserach question: To what extent has consumer behaviour been influenced by supermarkets’ CSR responses to the COVID-19 pandemic? Purpose: To what extent the perceived importance of CSR responses by supermarkets to the COVID-19 pandemic has influenced consumer behaviour and what implications this have for the business-consumer relationship. Method: Quantitative study by collecting 137 responses from Swedish consumers. LÄS MER