Sökning: "Diana Mesanovic"

Hittade 2 uppsatser innehållade orden Diana Mesanovic.

  1. 1. Consumption in life transition : How do unemployed consumers behave in the marketplace?

    Magister-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Cecilia Sihvo; Diana Mesanovic; [2010]
    Nyckelord :life transition; consumer identity; consumption; social class; the self- concept; the extended self; resistance; consumer resistance; escaping the market; desires; consumer desire; purchase decision; consumer decision; experience; impulse buying; consumer; involvement; methods; preparations; temptations; collecting information; priorities; everyday life resistance; reversed habitual decision making; the process of consumption in life transition.; livsförändring; konsument identitet; konsumtion; samhällsklass; självuppfattning; utökat ego; motstånd; konsument motstånd; fly från marknaden; begär; konsument begär; köpbeslut; konsument beslut; upplevelse; spontanköp; konsument; involvering; metoder; förberedelser; frestelser; samla information; prioriteringar; vardags motstånd; omvänt rutin besluts genomförande; konsument processen under en livsförändring.;

    Sammanfattning : Background: We live in a world where not everyone is employed; numerous people havelost their jobs due to several factors where one of them is the economic crisis. This has hada huge impact on Sweden and the unemployment rate. Previous research has shown thatinflation, unemployment, and high interest rates represent risks to consumer welfare. LÄS MER

  3. 2. A Conjoint based study on meat preferences. The effect of Country-of-Origin, Price, Quality and Expiration date on the consumer decision making process

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Diana Mesanovic; Dijana Rubil; Beatrice Rylander; [2009]
    Nyckelord :Fresh meat; Country-of-Origin; ethnocentrism; expiration date; price; quality; conjoint analysis; consumer decision making process; consumer behaviour;

    Sammanfattning : This study will examine the importance of Country-of-Origin, Price, Quality and Expiration date, in the consumer decision making process for fresh meat. Country-of-Origin has earlier been investigated, however the research has been focusing on manipulating one single cue. LÄS MER