Sökning: "Diana Rylander"

Hittade 1 uppsats innehållade orden Diana Rylander.

  1. 1. A Conjoint based study on meat preferences. The effect of Country-of-Origin, Price, Quality and Expiration date on the consumer decision making process

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Diana Mesanovic; Dijana Rubil; Beatrice Rylander; [2009]
    Nyckelord :Fresh meat; Country-of-Origin; ethnocentrism; expiration date; price; quality; conjoint analysis; consumer decision making process; consumer behaviour;

    Sammanfattning : This study will examine the importance of Country-of-Origin, Price, Quality and Expiration date, in the consumer decision making process for fresh meat. Country-of-Origin has earlier been investigated, however the research has been focusing on manipulating one single cue. LÄS MER