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1. Power Shift and Retailer Value in the Swedish FMCG Industry
Magister-uppsats, Ekonomiska institutionenSammanfattning : Background: The recent years in the Swedish Fast Moving Consumer Goods industry have been characterized by a palpable shift in power balance, favouring the retailers. Since the shift in power balance has strengthened the negotiation position of the retailers, the suppliers now have to, to a greater extent than before, accommodate to the retailers’ goals, whether they be financial or strategic. LÄS MER
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