Sökning: "Diana Solarz"

Hittade 1 uppsats innehållade orden Diana Solarz.

  1. 1. Power Shift and Retailer Value in the Swedish FMCG Industry

    Magister-uppsats, Ekonomiska institutionen

    Författare :Maria Adolfsson; Diana Solarz; [2005]
    Nyckelord :Business and economics; retailer value; FMCG; supplier-retailer relationships; retailer power; Su Mi Park Dahlgaard; Ekonomi;

    Sammanfattning : Background: The recent years in the Swedish Fast Moving Consumer Goods industry have been characterized by a palpable shift in power balance, favouring the retailers. Since the shift in power balance has strengthened the negotiation position of the retailers, the suppliers now have to, to a greater extent than before, accommodate to the retailers’ goals, whether they be financial or strategic. LÄS MER