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1. Stadium Experience : A Qualitative Study about the Experience Economy in the Swedish Allsvenskan.
Magister-uppsats, Ekonomihögskolan, ELNUSammanfattning : Title: Stadium Experience, A qualitative study about the experience economy in Allsvenskan. Introduction: Managing a professional football club today is no easy task. Not only do you have to deliver good results on the field but also create a memorable experience to attract the audience. LÄS MER
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