Sökning: "Digital Bangladesh"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden Digital Bangladesh.

1. 1. Digital Marketing Challenges Face by SMEs in Developing Countries: Cross country case studies from Bangladesh and Sri Lanka

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Syed Rubyat Ahsan; Menu Geethika Nishadi; [2023]
   Nyckelord :SMEs; Digital marketing; Digital marketing channels; Internet marketing; Digital marketing ecosystem; Digital marketing challenges; Social media; Digital marketing in developing countries.;

   Sammanfattning : .... LÄS MER

3. 2. The COVID-19 pandemic impact on theMicrofinance industry and the role ofdigitalization

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Fuad Alam; [2023]
   Nyckelord :Microfinance; COVID-19 pandemic; emerging economies; digitalization; microentreprenuers; microfinance institutions; Mikrofinans; COVID-19 pandemi; digitalisering; tillväxtekonomier; Bangladesh; mikroentreprenörer; mikrofinansinstitut;

   Sammanfattning : The COVID-19 pandemic has greatly impacted the microfinance industry, particularly low-income individuals and communities, the bottom of the pyramid population in emerging economies. This study examines the effects of the pandemic on the microfinance industry's value chain as well as the role digitalization have played. LÄS MER

4. 3. The Significance of Digital Transformation in the Supply Chain Management for Facilitating International Businesses : Cases from Emerging Markets

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :A K M Ezazul Haque; Khushbu Waqar; Payam Koohi Habibi Dehkordi; [2023]
   Nyckelord :Digital Transformation; Digital Technologies; Supply Chain; Supply Chain Management; Emerging Markets; International Business; Global Expansion; Business Process ReEngineering; Internet of Things; Cloud Computing; B2B Online Platforms; Dynamic Capabilities; Opportunities; Challenges; Competitive Advantage;

   Sammanfattning : Technological advancements have altered all aspects of human life, undeniably impacting all domains of commercial entities. Current digital technologies have the most pre-eminent influence on the supply chain management of corporations, irrespective of their diverse industry and operations. LÄS MER

5. 4. Segmentation and Customer Acquisition Strategies for MNC Providing Mobile Financial Services in Emerging Markets : A study on bKash in Bangladesh

   Magister-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Kazi Abu Syeed; Nelson Emanuel Lopes Ribeiro de Melo; [2022]
   Nyckelord :MNC; MFS; EM; bKash; Segmentation; Customer Acquisition; DFS; Mobile Money;

   Sammanfattning : Aim: The aim of the study is to investigate the segmentation and customer acquisition strategies that a MNC offers in emerging markets to implement digital financial service.  The core purpose of the study would be to magnify two core research questions: 1 - How do MNCs segment customers to offer MFS in emerging markets? 2 - How MNCs offering MFS implement Customer Acquisition Strategies to be successful in emerging markets? Methodology: The methodology in this study is built on a qualitative method. LÄS MER

7. 5. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Saiful Islam; [2022]
   Nyckelord :Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

   Sammanfattning : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. LÄS MER