Sökning: "Digital Business in emerging markets"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden Digital Business in emerging markets.

1. 1. Internationalization of Digital Firms from Emerging Markets - Multiple Case Study Based on Chinese Digital Firms

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Jianfeng Yang; Manying He; [2023]
   Nyckelord :Digitalization; Digital Firms; Emerging Market; Internationalization;

   Sammanfattning : Digitalization has reshaped the internationalization process of most firms, especially giving a new way for digital firms. Most of the previous research was based on the internationalization of developed countries, and the perspectives of emerging markets were relatively limited, and digital firms were also no exception. LÄS MER

3. 2. Shifting Gears: Entering the Automotive Vertical

   Master-uppsats, Lunds universitet/Innovationsteknik

   Författare :Tobias Anderberg; Axel Svensson; [2023]
   Nyckelord :Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Sammanfattning : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. LÄS MER

4. 3. The Significance of Digital Transformation in the Supply Chain Management for Facilitating International Businesses : Cases from Emerging Markets

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :A K M Ezazul Haque; Khushbu Waqar; Payam Koohi Habibi Dehkordi; [2023]
   Nyckelord :Digital Transformation; Digital Technologies; Supply Chain; Supply Chain Management; Emerging Markets; International Business; Global Expansion; Business Process ReEngineering; Internet of Things; Cloud Computing; B2B Online Platforms; Dynamic Capabilities; Opportunities; Challenges; Competitive Advantage;

   Sammanfattning : Technological advancements have altered all aspects of human life, undeniably impacting all domains of commercial entities. Current digital technologies have the most pre-eminent influence on the supply chain management of corporations, irrespective of their diverse industry and operations. LÄS MER

5. 4. Is knowledge like salmon - does it jump upstream? The workings of vertical reverse knowledge flows from emerging market subsidiaries

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Felix Hallgren; Simon Lammgård; [2022-07-05]
   Nyckelord :Knowledge flows; Reverse knowledge flows; RKF; HQ; Headquarters; subsidiary; HQ-subsidiary; subsidiary-HQ; Emerging market; Asian market; Asian emerging markets;

   Sammanfattning : Purpose – The purpose of this study is to increase the understanding of how reverse knowledge flows from emerging market subsidiaries work and what affects them. Consequently, the study contributes to the global business behavior of MNCs and how to benefit from knowledge within the company network. LÄS MER

7. 5. Geografisk expansion av startup företag med en digital produktplattform - En fallstudie på ett svenskt företag inom hantverkarbranschen

   Master-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Märta Kistner; Magdalena Karlsson Nycander; [2022]
   Nyckelord :Digital produktplattform; digitalisering; geografisk expansion; startup företag; Technology and Engineering;

   Sammanfattning : Dagens utveckling inom digitalisering, tjänstefiering och globalisering erbjuder nya möjligheter för startup företag med digitala produktplattformar att tillämpa geografisk expansion. Examensarbetet applicerar teoretiska ramverk och modeller för att utreda en internationell marknadsutveckling av ett svenskt fallföretag som erbjuder digitala tjänster till hantverkarbranschen. LÄS MER