Sökning: "Digital Communication Technologies DCTs"

Hittade 2 uppsatser innehållade orden Digital Communication Technologies DCTs.

1. 1. “Fluffy stuff decides the game” : A multiple case study exploring utility of DCTs andstrategic choice of language in the internationalisation process

   Master-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Ellen Gustavsson; Sernelin Ahlsén Sandra; [2023]
   Nyckelord :Internationalisation Process; Professional Service Firms; Digital Communication Tools; Language;

   Sammanfattning : Background: Professional services firms (PSFs) face unique challenges when internationalisingdue to their intangible services and the need to adapt to local markets. Digital technologies havemade internationalisation more efficient since firms utilise digital communication tools (DCTs). LÄS MER

3. 2. In a world without faces : A qualitative study on the influence of digital communication on export sellers’ perception of sensemaking and misunderstandings in buyer-seller relationships

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Vincent Bröms; Roelof Noback; [2022]
   Nyckelord :Digital Communication Technologies DCTs ; Formalization; Socialization; Sensemaking; Ambiguity; Misunderstandings;

   Sammanfattning : Traveling salespeople usually play an integral part in exporting firms’ strategy. However, the Covid-19 pandemic and travel restrictions have forced many businesses to rely on digital communication technologies for communication with distant customers and partners they usually would meet with in person. LÄS MER