Sökning: "Digital media"

Visar resultat 1 - 5 av 1324 uppsatser innehållade orden Digital media.

  1. 1. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Emma Jansson; Udani Pettersson; [2020-07-02]
    Nyckelord :Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Liam Silva Vail; [2020-06-23]
    Nyckelord :Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Virtual Avatars, Virtual Influencers & Authenticity

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Victor Andersson; Tim Sobek; [2020-06-23]
    Nyckelord :Virtual avatars; Virtual Influencers; Authenticity; Digital Marketing; Influencer Marketing; Social Media Marketing;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Liam Silva Vail; [2020-06-16]
    Nyckelord :Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality 1;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. MAKING USE OF CHILDREN’S DIGITAL MEDIA CONSUMPTION

    Master-uppsats, Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Författare :Farah Khaddour; [2020-03-24]
    Nyckelord :Interaction in SLA; Child’s SLA;

    Sammanfattning : Purpose: The general purpose of this study is to examine how parents can be supported in making use of their child’s digital media consumption for second language learning. In particular, a set of requirements are developed for best supporting the integration of children’s online activity into language learning activities by promoting a smooth transfer of knowledge through the spontaneous production of the target language. LÄS MER