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  1. 1. The Effect of Customer Preferences Dynamism on Incumbent Firms : The Case of Nokia in the Mobile Phone Industry

    Master-uppsats, Företagsekonomi; Filosofiska fakulteten

    Författare :Adnan Kandeel; Dinsel Sali; [2013]
    Nyckelord :Incumbent firms; Customer preferences dynamism; Radical innovation;

    Sammanfattning : ABSTRACTTitle: The Effect of Customer Preferences Dynamism on Incumbent Firms:The Case of Nokia in the Mobile Phone industry.Authors: Adnan Kandeel [email protected] Sali dinsel08@yahoo. LÄS MER