Sökning: "Disconfirmation"

Visar resultat 1 - 5 av 8 uppsatser innehållade ordet Disconfirmation.

  1. 1. Drivers of Negative Customer Engagement : A quantitative study testing a model of negative customer engagement and its proposed antecedents

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Månsson Ludwig; Hempel Ossian; [2022]
    Nyckelord :Perceived justice; Customer engagement; Negative customer engagement; Negative disconfirmation; Cognitive appraisal theory;

    Sammanfattning : Abstract Purpose - The purpose of this study is to extend the current understanding of NCE and its antecedents. Design/methodology/approach - A deductive approach was used to confirm the proposed model of NCE using structural equation modeling. LÄS MER

  3. 2. Service Quality effect on Customer Satisfaction and Word of Mouth

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Gustav Andersson; Carl Ingemarsson; [2022]
    Nyckelord :Service quality; Customer satisfaction; Word of Mouth; SERVQUAL; Disconfirmation theory; Grocery retail industry; Tjänstekvalitet; Kundnöjdhet; Word of Mouth; SERVQUAL; Disconfirmation theory; dagligvaruhandel;

    Sammanfattning : This study has investigated the effect of service quality on customer satisfaction and Word of Mouth in the grocery retail industry. The purpose of the study was to measure the dimensions of service quality and see its effect on customer satisfaction and Word of Mouth. LÄS MER

  4. 3. Effects of new technologies on customer satisfaction : A study on how new customer-facing technologies in airports affect the customer satisfaction

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Justas Bacinskas; Viktor Kempers; [2020]
    Nyckelord :new customer-facing technologies; customer satisfaction; air travel; air travelling process;

    Sammanfattning : Background: New technologies have turned out to be an inseparable part of the air travel industry over the last couple of decades, and it brought us many benefits. Nonetheless, these new airport technologies also brought new problems that foster air travellers’ irritation. LÄS MER

  5. 4. Bayesian confirmation Theory and all of the Sciences : A unified approach

    Kandidat-uppsats, Uppsala universitet/Filosofiska institutionen

    Författare :Julia Stålenheim; [2019]
    Nyckelord :Bayesian confirmation theory; Hypothetico-deductive method; Follesdal; Føllesdal;

    Sammanfattning : The aim of this thesis essay is to show that Bayesian confirmation theory can be used instead of the hypothetico-deductive method for all sciences.Føllesdal argues in his paper "Hermeneutics and the hypotheticodeductive method" that the hypothetico-deductive method is used in all sciences, only more or less visible and this paper takes his arguments and applies the same reasoning to Bayesian confirmation theory. LÄS MER

  7. 5. The Interplay Between Brand Loyalty and Brand Satisfaction : A qualitative study of consumers in the clothing industry

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Axel Wilson; Nina Persson; [2017]
    Nyckelord :​ Brand loyalty; brand satisfaction; mental brand loyalty dimension; behavioural brand loyalty dimension; manifest brand satisfaction; latent brand satisfaction; disconfirmation paradigm;

    Sammanfattning : This thesis focuses on clarifying how brand loyalty interplays with brand satisfaction. As most research conducted on this subject have been quantitative, this study takes a qualitative approach as a way to further describe the interplay on an individual level in a specific context, in this case the clothing industry. LÄS MER